Privacy Policy

1. INFORMATION WE COLLECT

Information You Provide Directly

We collect information you voluntarily provide when you:

• Contact us through our website contact form or by email
• Book or request a cleaning or other service
• Create an account or place an order in our online store
• Sign up for promotions or communications

This may include your name, email address, phone number, mailing/service address, payment information, and any details you include in messages to us.

Information Collected Automatically

When you visit our website, we and our third-party partners automatically collect certain information about your device and browsing activity, including:

• IP address and approximate location
• Browser type and operating system
• Pages viewed, links clicked, and time spent on pages
• Session recordings, mouse movements, and heatmap data (see Microsoft Clarity section below)
• Referring URLs and search terms used to find our site

This information is collected using cookies, web beacons, pixels, and similar tracking technologies.

Payment Information

When you purchase products or services online, payments are processed securely through Stripe. EcoCare does not store your full credit card number or financial account details on our servers. Please review Stripe’s privacy policy at stripe.com/privacy for more information.

2. COOKIES & TRACKING TECHNOLOGIES

We use first-party and third-party cookies and similar technologies to operate and improve our website, analyze usage, and support our marketing. These include:

• Essential cookies: Required for basic site functionality, such as shopping cart and checkout.
• Analytics cookies: Help us understand how visitors use our site so we can improve it.
• Marketing cookies: Used to deliver relevant advertising and track campaign performance.

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

3. MICROSOFT CLARITY

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products and services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising.

For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement

By using our website, you agree that EcoCare and Microsoft may collect and use data about your interactions with our site as described above.

4. GOOGLE ANALYTICS AND TAG MANAGER

We use Google Tag Manager and Google Analytics to collect and analyze information about how visitors interact with our website. This includes data such as pages visited, session duration, traffic sources, and user behavior on the site. Google Analytics uses cookies to collect this information anonymously.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

5. THIRD-PARTY SERVICES

Our website integrates with the following third-party platforms, each of which has its own privacy practices:

• HouseCallPro – Used for online booking and scheduling. Information submitted during booking is subject to HouseCallPro’s privacy policy.
• Stripe – Used to process online payments. Payment data is handled securely by Stripe.
• WooCommerce – Powers our online store. Order and account data is stored on our website server.
• Google Tag Manager / Google Analytics – Used for website analytics and tag management.
• Microsoft Clarity – Used for behavioral analytics, session replay, and heatmaps (see Section 3).

We are not responsible for the privacy practices of third-party services. We encourage you to review their respective privacy policies.

6. HOW WE USE YOUR INFORMATION

We use the information we collect to:

• Provide, schedule, and fulfill cleaning, pet care, organizational, and other services
• Process online orders and payments
• Respond to your inquiries and provide customer support
• Send service confirmations, updates, and reminders
• Send promotional communications (with your consent, where required)
• Improve our website, services, and marketing through analytics
• Comply with legal obligations and protect against fraud
  
  

7. HOW WE SHARE YOUR INFORMATION

We do not sell your personal information. We may share your information with:

• Service providers: Third-party vendors who help us operate our business (e.g., booking platforms, payment processors, analytics providers), under confidentiality agreements.
• Legal obligations: When required by law, subpoena, court order, or to protect the rights, property, or safety of EcoCare, our customers, or the public.
• Business transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
  
  

8. DATA RETENTION

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, comply with legal obligations, and resolve disputes. When information is no longer needed, we securely delete or anonymize it.

9. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. YOUR PRIVACY RIGHTS (VIRGINIA RESIDENTS)

If you are a Virginia resident, you may have certain rights under the Virginia Consumer Data Protection Act (VCDPA), including the right to:

• Confirm whether we are processing your personal data
• Access a copy of the personal data we hold about you
• Correct inaccuracies in your personal data
• Delete personal data we have collected from you
• Opt out of the processing of your personal data for targeted advertising or the sale of personal data

To exercise any of these rights, please contact us using the information in Section 13 below. We will respond within the timeframe required by applicable law. You will not be discriminated against for exercising your privacy rights.

11. CHILDREN’S PRIVACY

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will promptly delete it.

12. LINKS TO THIRD-PARTY WEBSITES

Our website may contain links to third-party websites, such as review platforms and social media pages. This Privacy Policy does not apply to those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

14. CONTACT US

If you have any questions about this Privacy Policy, your personal data, or how to exercise your privacy rights, please contact us:

EcoCare, Inc.
Virginia Beach, Virginia 23453, United States
Phone: +1 (757) 770-5775
Email: 757ecocare@gmail.com
Website: https://ecocareus.com